The team
Nate Heckman - Principal (email Nate)
While his business card reads marketing and research, Nate is at heart a social scientist. "Mass market does not exist without mankind," said Heckman. Obvious, he agrees. "But in my line of business, it’s often ignored, with numbers taking the place of a nervous system." His belief in the de-evolution of market intelligence even extends to his agency's tagline, highlighting what his team does differently with their data: Tested on Humans™. Nate is known for his passion, candor, competitiveness and ardent objectivity. For him, it is personal, which is what clients appreciate most.
Beyond stints internally running corporate market intelligence efforts for global brands, Heckman also has worked in a consulting capacity with a myriad of product and service entities, including Braun, AT&T, Wells Fargo, Starbucks, and others.
Nina Rook, Ph.C. - Survey Design / Analytics (email Nina)
Nina’s application of her extensive repertory of research and analytical skills over the past 15 years has helped Fortune 500 companies identify and focus on the most meaningful market segments, telecommunications leaders improve customer satisfaction, counties prioritize parks and recreation investments, and emerging organizations develop powerful brands. Nina’s skills include business modeling and analysis of data using a range of qualitative and quantitative techniques.
Nina holds a B.S. in chemical engineering and an M.B.A. and Ph.C. from the University of Washington.
Carol Borkowski - Client Services / Executive Interviewer (email Carol)
As an executive interviewer moderator, project manager, or strategist, Carol takes a hands-on and honest approach with all aspects of the marketing research process for client. Carol has over 15 years marketing and market intelligence experience, which includes evaluating consumer behavior, planning/implementing marketing strategies and executing the release of new consumer products and services.
Her market research experience entails managing and conducting qualitative and quantitative studies comprised of in-depth one-on-one interviews, focus groups and large scale consumer surveys. Carol’s research experience is diverse, including, to name only a few: banking, homebuilding, telecommunications, golf and pharmaceutical. Prior to becoming a market research consultant, Carol held a position as the marketing director for a major Southern California real estate developer and served on the Sales and Marketing Council for the Building Industry Association San Diego Council.
- Research Design / Moderator (email Barb)
Barb brings wide-ranging experience to her work in consumer market research and strategic planning. As a consultant to businesses across the country, she has recognized the need for better access to feedback and insights from the front lines. Her work as a Moderator and a consultant has allowed her to put that keen recognition into practice. She is known for her no-nonsense approach and her ability to get at the meat of an issue most efficiently.
Barb has provided counsel to clients across a broad range of industries, from Fortune 100 companies to emerging new businesses. A specialist in consumer research techniques, Nagle has personally conducted countless focus groups and in-depth interviews and has creatively adapted a variety of qualitative and quantitative research to ensure accurate, actionable information.
To develop innovative approaches to consumer research, Barb draws on her years of experience with a variety of consumer product companies. In addition to ongoing work with such diverse companies as Wells Fargo, General Electric and Vail Resorts, she has specific expertise in real estate and the housing industry.
Debi Baczynski - Resource Management (email Debi)
Joe Healey - Video Production (email Joe)
